How to Get Found Online as a Mural Artist

Getting found online as a mural artist isn't about being the most talented.

It's about being the most visible.

We talk to muralists across 250+ cities every day, and the pattern is clear: the artists who stay booked aren't always the best. They're the easiest to find. When a business owner searches "mural artist near me," the artist who shows up gets the project.

The one who doesn't never even enters the conversation.

Here's what actually works.

1. Claim Your Google Business Profile (Non-Negotiable)

If you do nothing else, do this.

A Google Business Profile puts you directly in front of people actively searching for a mural artist in your city. It's what shows up in Google Maps and those top local results.

Set it up at business.google.com.

• Choose "Painter" or "Artist"
• Add your phone, website, service area, and hours
• Upload real project photos (this matters more than anything)

Profiles with photos get significantly more clicks and inquiries. This is often the difference between getting calls and getting ignored.

2. Get Listed in the Right Directories

Think of directories as multiple entry points to your work. Each listing helps people discover you, builds trust, and creates backlinks that help your website rank higher.

You don't need to be everywhere. You just need to be in the right places. Start with:

• Mural-specific directories
• Yelp
• Thumbtack
• Local arts directories in your city

Three or four strong, updated listings will outperform a dozen neglected ones.

3. Build a Simple Portfolio Website

You don't need a fancy site. You need a clear, clean, easy-to-contact presence. At minimum:

• 10 to 15 strong mural photos
• A short, authentic bio
• Your city and service area
• A simple contact form or email

Use platforms like Squarespace, Wix, or WordPress. No coding required.

Important: Name your page like a client would search:

"Mural Artist in Austin, TX — Tim Scott"

Not:

"Tim Scott Art"

That one small change can dramatically improve how often you show up in search.

4. Use Instagram Like a Portfolio, Not Just a Feed

Instagram isn't just social. It's where clients browse and decide. Post consistently, but think beyond just posting:

• Tag the location of every mural
• Use targeted hashtags: #muralartist, #[yourcity]mural, #[yourcity]artist
• Add "Mural Artist | [City]" to your bio
• Include your website and contact info
• Share before/after shots and time-lapses

These types of posts don't just look good. They perform better and get shared more.

5. Ask for Google Reviews (Every Time)

Reviews are one of the strongest signals for local search. An artist with 20 solid reviews will almost always outrank one with zero, regardless of skill level.

After every project, send a simple message:

"Hey, I really enjoyed working on your mural. If you're happy with it, a quick Google review would mean a lot."

Make it easy by sending a direct review link. This one habit compounds fast, and it directly impacts how often you get found.

6. Show Up Where Clients Are Already Looking

You don't need to be everywhere. You need to be where decisions happen. Most clients search in the same places:

• Google — Business Profile + your website
• Instagram — your portfolio + tagged work
• Directories — Yelp, mural directories, Thumbtack
• Real-world exposure — past clients, referrals, murals in public spaces

If you cover these four channels well, you're capturing the majority of real opportunities.

Final Thought

You don't need to out-market everyone. You just need to be visible when it matters.

Because in most cases, the mural doesn't go to the best artist.

It goes to the artist who showed up first.